GPT-4o: Unraveling the Implications and New Possibilities

OpenAI's GPT-4o is here. What does it mean for the future of your business? The Foresight Founders explore the deeper implications.

Author

Marissa Brassfield
May 25, 2024

Hi there,

Marissa here. Last week, OpenAI released its new model, GPT-4o. While our primary focus is on broader macrotrends, we wanted to filter the hype and unravel the deeper implications for entrepreneurs.

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GPT-4 is a step towards more 'multisensory' AI, using different inputs and creating outputs that engage multiple senses.

In a thought-provoking conversation with my fellow Foresight Founders (watch the full video here), we explored a few critical questions:

  1. The Personification of AI: As AI becomes more human-like, how can you cultivate discernment and critical thinking skills within your team? What social norms around digital etiquette are appropriate for your company's culture?

  2. Deepening Relationships: How can you increase the value of in-person, human-to-human experiences while also exploring ways that technology can enhance them? Where might technology introduce depersonalization or create unnecessary friction in your key relationships?

  3. Immortalizing Institutional Knowledge: How can you leverage humanlike AI to capture institutional knowledge and build bridges between different generations of workers? (More on this next week!)

Try This: Assemble teams of 2-4 that represent different generations inside your workplace. Challenge them to work together and use AI-assisted tools like Guidde to document the everyday processes and proprietary know-how of each team member.  

As you navigate the evolving landscape of human-AI teamwork, consider the Four Imperatives we shared in our Templosion issue:

  • Escape Velocity: Embrace the unique strengths of both human and artificial intelligence to safeguard your team from bureaucracy and outdated thinking.

  • Differentiation: Explore how AI can help you create truly immersive, personalized, and human-centric experiences that set your business apart in the marketplace.

  • Your "Special Sauce": Initiate thoughtful conversations with your team about the values that will guide your organization's approach to human-AI collaboration.

  • Vision vs. Strategy: Hold fast to your timeless vision while remaining flexible in your strategies, leveraging technologies like AI to support your long-term goals.

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It's not the end of work; it's the end of boring work.

These are just a few of the big questions and possibilities we discussed. We’d love to hear your insights, experiences, and ideas. Let's continue this exploration together!

Onwards and upwards,
Marissa, Lior, Erica, and Jared

P.S. Know someone who would geek out over this conversation? Forward this email and invite them to subscribe here.